Engaging Third Arm your way:
Deep-dive on opportunities, tackle challenges, reenergize, revitalize, bring insights to action and 2, 3 or 5x your growth in multiple ways! Whether it's:
a 1/2, 1 or 2-day workshop to energize your roadmap to consumer engagement and new revenue
a strategic sprint to uncover and understand new markets or opportunities and ‘test the waters;’ or develop them to proven business case or full launch
building your business with the outside perspective, strategic thinking, process development and mentorship of a veteran Chief Marketer on a fractional or interim basis.
Read on to learn more about how we can help!
Brand DNA Mining®
Starting at $5,000
When organic growth feels hard to come by; or your brand’s differentiation feels underutilized, unclear or inconsistently executed as you scale.
A focused process that uncovers what makes your brand uniquely itself — and maps those differentiators across five engagement/activation pillars: Content, Messaging, Product, Service, and Experience. The output is a practical growth framework your entire team can use, not a brand book that sits on a shelf.
Right for you if:
You're scaling and need a true north star for consistency and replicability.
You're launching into new markets or channels and need to know what travels.
Your agencies and teams are pulling in different directions.
You’re searching for the next growth lever that still feels like ‘you.”
You've never clearly articulated why customers choose YOU over everyone else.
What you get:
A multi-page Brand DNA report with prioritized opportunities for customer engagement, product/service development, and new customer attraction — ranked by differentiation potential and extension opportunity.
Brand Springboard®
Just $9,750
When you have a big bet and need to make sure it pays off
A sprint/catalyst engagement that takes your most important initiative - sponsorship, new market entry, product launch, channel expansion - and builds the comprehensive plan to orchestrate & maximize it.
We unpack your Brand DNA, identify the top 1-3 highest-impact opportunities, and deliver a team-ready roadmap your internal team can pick up and execute.
Brand Springboard® can also work in combination as a ‘next step’ for with Brand DNA Mining® to create the project validation & action plan proving out a high-potential idea
Right for you if:
You're about to make/made a major investment and need the plan that accelerates the payback
Your execution team needs a blueprint guarantees that every touchpoint connects to revenue outcomes.
What you get:
Springboard Growth Map
Activation & Expansion Blueprint
Touchpoint & channel Map
Innovation & New Revenue Pipeline (if applicable)
90-Day Action & Alignment Plan.
CMO/CBO Guidance & Advisory; Analysis/Activation Springs & Support
Customized Contract or Retainer; Flat-Fee Project
(starting at $10,000)
“Third Arm ®” support for Consumer brand CMOs (from someone who’s been there) to explore and optimize opportunities and score big wins!
For Founders & CEOs: Omni-channel marketing strategy, planning, leadership and integration
Producing results in situations of uncertainty and crisis; 2x turnaround veteran
Creating the brand management frameworks that drive innovation and new customers - from development models & playbooks to calendar planning & management to personas & go-to-market strategies
Mentoring & coaching to prepare internal or junior marketers to take on larger roles
Installing processes to support rapid scale and/or growth while maintaining brand integrity
Competitive or category analysis
Taking new brands or products from early stage to testing and rollout
Compelling activation plans & memorable brand experiences designed for ROI
Search, selection & onboarding of agencies and strategic partners
Optimizing marketing results to accelerate PE/VC exits
Breakthrough Growth Intensive
$16,500 - 18,500
For when the scaffolding needs to be rebuilt
Architect your entire approach from plateau to the next milestone in just 6-8 weeks
Includes brand management operating system, go-to-market approach, channel strategy, and execution roadmap, delivered as a ready-to-run playbook in just 6-8 weeks.
Three phases:
Strategic Foundation (Brand DNA Mining® + consumer intelligence + full audit)
Growth Architecture (channel strategy, persona development, marketing filters)
Activation Blueprint (tactical roadmap, 12-month calendar, team alignment framework).
Right for you if:
Growth has plateaued despite investment.
You're preparing for a new market, a funding round, or a significant scale-up.
You need a new strategic infrastructure to get to the next milestone
What you get:
A fully executable playbook — strategy, personas, channel roadmap, 12-month calendar
alignment narrative to get your leadership team, operators, and investors on the same page.
What Clients Say:
"We came to Melissa with a real challenge: we had a strong long-term vision but needed to turn it into an operational plan that our staff, board, agencies, and volunteers could all actually implement. She designed a process that helped us cut through complexities, identify the right problems to solve, and leave with clear priorities, owners, and metrics. What made the difference was her ability to hold the big picture and the practical details simultaneously — and to keep a diverse, passionate group moving toward real decisions. The plan we built that day is actively guiding our work today and producing results."
— Carol A. Otto, Board Chair, Bourbon Women Association
"“Melissa brings a rare combination of knowledge, expertise, and calm composure that makes even the most complex projects a joy to collaborate on. I entrusted her with a scope of work to design an entirely new concept, and when she presented to our board, the members were thoroughly impressed, comparing her level of presentation to that of a PhD dissertation. Melissa understands the restaurant industry inside and out. She is exceptionally discerning about what works in the market, and her strategic advice and guidance have been truly instrumental to our success.”
— Mohaimina Haque, Esq, CEO, Tony Roma’s
